Built a community of up-and-coming artists, designers, and creatives enlisted to help us see True Religion through a unique lens through various initiatives including: micro-capsule launches, community events and brand campaigns. This program increased brand awareness and opened the brand up to new communities and consumers.

My Role: Lead Point-of-Contact, Lead Cross-Functional Internal Collaboration, Source Creators, Manage Partners and External GTM Calendar, Marketing and Press Strategy, Digital Roadmap