TRUE RELIGION X 2CHAINZ

Campaign Overview: We partnered with hip hop artist, 2Chainz, to create a special edition capsule launched online, in stores and through select retail partners globally. This was a multi layered, year long partnership which included: capsule collection, launch event, localized philanthropic partnerships and a 5-city tour sponsorship.

My Role: Lead Point-of-Contact, Lead Cross-Functional Internal Collaboration, Product Inventory Management, Talent Management, Marketing and Press Strategy, Launch Event Lead